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Latest Blog
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I reviewed the Google Pixel 6 in time for Black Friday
I've got a lot to say about the latest from Pixel, care to listen? I, like many others, eagerly awaited the Pixel 6 launch - for what…
India smartwatch market records 293% YoY growth in Q3 2021: Counterpoint
India’s smartwatch market registered its highest ever shipments in Q3 2021 to have a record QoQ growth of 159%, according to the latest research from Counterpoint’s IoT…
The Ecommerce Survival Kit for 2022: Adaptability and Foresight
The rulebook of ecommerce is only ever written in sand. Any inkling of security and duration are constantly washed away at the smallest wave of…
COVID-19 Online Shopping Trends: What Products Sell In a Pandemic?
COVID-19 has changed the way we work, socialize (Zoom party, anyone?), and – unsurprisingly — shop. People are ordering online, buying in bulk, and adjusting their shopping lists to suit their new realities. In our…
Skills to run an eCommerce business
What are the essential skills needed to run an eCommerce business? Starting, and then managing a business of any kind, is a dream for many…
Google shopping optimization: How to scale while maintaining ROAS
While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics. One of my recent hybrid…
